About us
My name is Jenya Lavicka. I was born and raised in Ukraine. In 2006 I moved to Basel, Switzerland for a job. In 2011 I married the best man in the world and in 2012 our beautiful twin daughters were born.
I always chose toys very carefully for our kids. It is because experience showed – a carton box from daddies’ books is the best toy ever ;-). But in spring 2015 I saw a video on YouTube about a busy / quiet book and fell in love with it right away. I really wanted my children to have it. This is how the idea to create a busy book for the first time came to my mind.
My country has been at war since summer 2014. That is when my family together with many other families from Donbass region in Ukraine lost their homes. People were forced to relocate and start their lives from a scratch.
Because I strongly believe, that the best way to help a country is to help it economically, the “I’ll do it myself busy book” project was born. I decided to connect these dots together: my friends and me – have a beautiful handmade busy book at a reasonable price and women in Ukraine, who suffered from war – have a job making these books.
In Autumn 2015 Vladimir and Lilya Ivanov from Dnipro helped me find 3 young widows of war with small children, who were looking for a flexible job at home. They loved the idea of making busy books. So together we started the production running. As I was studying Transformational Marketing, Digital Marketing, Branding and Communications at The Basel School of Business, I learned how to create a marketing plan, build a web site, develop content for my social media and sell the busy books.
Today this smart busy books is serving 2 causes: it is giving a job to young mothers with small children in Ukraine and net profit from these books covers expenses of the educational camp Children-UA in Switzerland for 20 Ukrainian orphans organised once a year.
I always chose toys very carefully for our kids. It is because experience showed – a carton box from daddies’ books is the best toy ever ;-). But in spring 2015 I saw a video on YouTube about a busy / quiet book and fell in love with it right away. I really wanted my children to have it. This is how the idea to create a busy book for the first time came to my mind.
My country has been at war since summer 2014. That is when my family together with many other families from Donbass region in Ukraine lost their homes. People were forced to relocate and start their lives from a scratch.
Because I strongly believe, that the best way to help a country is to help it economically, the “I’ll do it myself busy book” project was born. I decided to connect these dots together: my friends and me – have a beautiful handmade busy book at a reasonable price and women in Ukraine, who suffered from war – have a job making these books.
In Autumn 2015 Vladimir and Lilya Ivanov from Dnipro helped me find 3 young widows of war with small children, who were looking for a flexible job at home. They loved the idea of making busy books. So together we started the production running. As I was studying Transformational Marketing, Digital Marketing, Branding and Communications at The Basel School of Business, I learned how to create a marketing plan, build a web site, develop content for my social media and sell the busy books.
Today this smart busy books is serving 2 causes: it is giving a job to young mothers with small children in Ukraine and net profit from these books covers expenses of the educational camp Children-UA in Switzerland for 20 Ukrainian orphans organised once a year.
10 reasons why to buy the busy book I'll do it myself:
1. Because it helps your children develop their sensory skills, which are important for their brain development
2. Because it helps them develop their fine motor skills and this build their confidence
3. Because children play with it for a long time, giving grown-ups some free time :-)
4. Because it develops creativity and imagination in children
5.Because children keep themselves busy, inventing new ways of playing with it
6. Because it is a handmade product made with love and an attention to detail
7. Because although it's a toy, it is still a book and books teach children new things
8. Because as a parent you want high quality toys for your kids
9. Because this interactive book is fun to play with and once you take it in your hands, you want to play with it yourself
10. Because you will help Ukrainian children in need
2. Because it helps them develop their fine motor skills and this build their confidence
3. Because children play with it for a long time, giving grown-ups some free time :-)
4. Because it develops creativity and imagination in children
5.Because children keep themselves busy, inventing new ways of playing with it
6. Because it is a handmade product made with love and an attention to detail
7. Because although it's a toy, it is still a book and books teach children new things
8. Because as a parent you want high quality toys for your kids
9. Because this interactive book is fun to play with and once you take it in your hands, you want to play with it yourself
10. Because you will help Ukrainian children in need
